Truthers got the idea into their heads that fires can't cause steel structures to fail and collapse. So when they learned of WTC7, they doubled down and irrationally insisted that it too was targeted as part of a secret plan. As others have pointed out, it makes no sense to think of WTC7 as a target but understanding that involves understanding why the towers were made a target, The mastermind of the 9/11 attacks explained: "Sheikh Mohammed said that the purpose of the attack on the Twin Towers was to "wake the American people up." Sheikh Mohammed said that if the target would have been strictly military or government, the American people would not focus on the atrocities that America is committing by supporting Israel against the Palestinian people and America's self-serving foreign policy that corrupts Arab governments and leads to further exploitation of the Arab/Muslim peoples." http://www.youtube.com/watch?v=44wK72Snm6Y
I really thought this video in particular would have helped put an end to the BS about WTC7 because of all the firemen's predictions of its collapse: http://www.youtube.com/watch?v=_7rj5UQvlWw
I really think that a way to get them to understand reality is to be honest about the full extent of how ugly the entire situation is. And to come to terms with the idea that the embrace of "9/11 truth" didn't happen in a vacuum. There was a ruthless and dominating agenda to suppress the main motive which I think played a role in the misdirection and obsession about "how" the attacks happened and and the preoccupation about buildings that were not important. Case in point is Dan Rather who both suppressed mention of the word "Israel" as he was reading from the Rueters newswire that day:http://www.youtube.com/watch?v=95ncn...utu.be&t=3m25s AND he was oddly fascinated with the collapse of WTC7. I suspect that part of the guilt or uncomfortable position of being a person suppressing the motive led him to find other things that day to shift focus to. So the same man that wouldn't read the word "Israel" is the same guy truthers fall over themselves THANKING because he was so fascinated by WTC7's collapse AND Dan Rather is the first person to misidentify the start of the collapse of WTC7, he introduces the video clip then after the collapse has already started he says "NOW we go to video tape of of the collapse of this building" YET they were already were showing it and had shown the penthouse collapsing first. "Amazing, incredible, pick your word, for the 3rd time today …" Well, if he had spent the time talking about the MOTIVE for the event he was covering maybe he wouldn't have felt so self-conscious and felt he needed to be so amazed by the collapse of a building that just happened to be near the targeted towers.
Andrea Mitchell of NBC is another person who both suppressed the main motive AND shifted the focus to "how" (away from "why") So we can see her report from that day where she too omits mention of Israel as she cites the same Rueters newswire AND even shows the news editor who is quoted in that newswire. Yes the very "Arab journalist with access to him" who is quoted in that newswire who says what bin Laden has said, "Saudi dissident Osama bin Laden warned three weeks ago that he and his followers would carry out an unprecedented attack on U.S. interests for its support of Israel, an Arab journalist with access to him said Tuesday." Michell reads for that newswire and even shows a video clip of that very same Arab journalist YET omits mention of Israel. She even plays a clip of him saying "I believe the only thing is to revise their policies, to look at what's happening, WHY for example the anti-American sentiment is very high in the Middle East and the Muslim world" BUT RIGHT AFTER that clip, she says "HOW could this happen"! So she suppressed mention of the main motive WHY (anger at US support of Israel) and the very next thing she asks is "HOW" (and not "WHY" which is exactly what the journalist had just said should be asked seconds before!)
I have watched hours of reporting from that day and days after and it is hard to even find a reporter utter the word "motive." Compare that to all these other events including recent high profile shootings even as recently as the Navy Yard shooting.
What I am saying is the abnormal fixation on HOW by many people must, to some degree, have been influenced by mass media pushing that while at the same time suppressing the more normal and relevant question of WHY.